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Good vibrations: From designing ships to making turntables

 
 

"I think every home should have a turntable," says Igor Gligorov. "The world would be a better place."

His enthusiasm is perhaps understandable, because as the founder of boutique hi-fi brand Soulines, Igor certainly has a stake in the issue.

But whatever he thinks about their desirability, there isn't a huge market out there for the old-fashioned record players where you lower a needle onto pressed vinyl discs.

The vast majority of people have embraced the low cost and convenience of digital music.

The four-year-old company has only just started making a profit and it is Igor's enthusiasm for for music, design and creativity that is keeping him going.

"I started to play cello when I was five," he tells me.

"As a teenager I discovered punk - and there, everything started: a passion for a different kind of music. Then my passion for high quality hi-fi equipment developed and slowly this passion became the main thing in my life."

Hand-assembled

Soulines makes just five different models, with a real emphasis on design; crafted for specialist buyers, it is a far cry from the days when vinyl ruled the roost and turntables were mass-produced for the general market.

The most traditional in appearance is the Dostoyevsky with a split wooden plinth, others are deliberately futuristic - such as the flagship Kubrick model, inspired by the space station in the film 2001: A Space Odyssey.

_87104316_e62855dc-f4b0-4c9f-ae09-c6b0c1Image captionIgor Gligorov has made his passion for music his business

They can cost up to $3,800 (£2,500) and are sold in 12 countries. Igor assembles each one by hand - mass-production it's not. He's sold 40 units this year - double what he achieved last year.

Before turning his hand to record players, he studied ship design in Belgrade. You might think the study of shipbuilding would have little to do with producing turntables, but Igor disagrees.

"Designing a ship and designing a turntable are similar - both are based on vibration control," he says.

"A turntable just has much smaller vibrations - coming from the motor, platter and bearing."

He started by building recycled turntables for his friends using scavenged parts. It was done mainly for love, but it sparked the idea that would eventually become Soulines.

He launched the company in 2011 with $6,500 from family savings.

Vinyl revival

Theory is one thing, but the true test of a turntable only comes when the stylus hits the groove.

The set-up in Igor's listening room seems modest - a small pair of British-made Monitor Audio speakers, a tiny Trends digital amplifier from China and a self-made phono-stage amp to boost the signal from the Dostoyevsky.

_87102282_8ed2767a-5898-4ebd-b4ff-b4d171Image captionGlobal sales of vinyl are increasing

The test record is a red, gold and green pressing of the Bob Marley compilation, Legend. And from the opening metallic drum volley of Is This Love, the sound fills the room - each of the instruments and voices coming through distinct and clear.

It is enough to convince even a Marley sceptic that perhaps there was a good reason behind this becoming reggae's biggest-selling album.

The revival of interest in music on vinyl is morphing from a minority pursuit to a more mainstream activity, as LPs return to not just specialised retailers but even supermarket shelves.

"Digital technology has made a full circle," says Igor. "The CD format is dying, if you can store hundreds of albums on your mobile phone then who needs a CD?"

"Vinyl is different, it's like books. If you have something tangible, you can connect with it.

"It's very difficult to connect with digital data. Young people are experiencing a new thing - a new perspective on listening to music," he says.

_87103117_bba9f487-adae-4d14-8451-99b1c8Image captionThe shift to digital sent many turntables to the scrapheap Niche market

The International Federation of the Phonographic Industry (IFPI), which represents the world music industry, says that vinyl has seen a surge in interest in the last few years.

"It's not just in the UK and the US," says the IFPI's Adrian Strain. "Sales are growing fast in Holland and Scandinavia and more and more countries are launching their own vinyl charts."

Yet that doesn't mean we'll all be dusting off those 45s and 33s.

While vinyl sales went up 54% in 2014, the IFPI says that still only accounts for 2% of money spent on recorded music.

Vinyl is always going to be a niche market," says Adrian, "but it really has caught the imagination of music fans, and not just the older generation.

"There are many younger fans who have discovered that records, beautiful album covers and turntables are really cool."

_87104318_c4526bbd-8a83-45b9-8f01-9b5f9aImage captionIgor assembles all his turntables by hand Supply problems

While the revival of interest in vinyl has presented an opportunity for new firms like Soulines, there are still supply problems. Igor sources the majority of his materials in Serbia but finds that once an item goes out of stock, there is no guarantee it will return.

He currently spends much of his time chasing up the workshops which custom-make the aluminium, acrylic and wooden parts to his specifications before taking care of final assembly himself.

"Maybe I will try to relocate production into a system that works normally so I can work more on design and marketing," he says.

"I can say I'm proud to get international promotion and acceptance from people all around the world.

"My ambitions are normal - I don't want to get a Ferrari from this business. I want to manufacture more and more high-quality turntables."

 
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Slusao sam jedan, Hermes. Odlicno radi. Ali bas. Ustvari lazem. Svojevremeno u Akademiji 28 bila mu izlozba, nekoliko modela, svi kako Igor kaze reciklirani. Njih samo gledo, a Hermesa sluso.  Steta sto je made in Sebia. Da je made in UK, USA.... izginuli bi za njime. Mnogo djubreta iz tih zemalja ide za mnogo vece pare, a ne svira ni upola ko Igorov TT.

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Podeli na ovim sajtovima

Trenutno se držimo pet osnovnih modela koji su u stalnoj ponudi. Samo prošle godine je napravljeno i isporučeno preko 50 gramofona, sve van zemlje. Moje učešće u priči o Soulines gramofonima je od početka do danas, vezano za izradu nekoliko podsklopova i elemenata. Igor i ja sarađujemo veoma fino od samog početka kada smo samo reciklirali nekoliko polukrševa odnosno na par gramofona - skulptura. Lepa je ovo priča.

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Podeli na ovim sajtovima

Trenutno se držimo pet osnovnih modela koji su u stalnoj ponudi. Samo prošle godine je napravljeno i isporučeno preko 50 gramofona, sve van zemlje. Moje učešće u priči o Soulines gramofonima je od početka do danas, vezano za izradu nekoliko podsklopova i elemenata. Igor i ja sarađujemo veoma fino od samog početka kada smo samo reciklirali nekoliko polukrševa odnosno na par gramofona - skulptura. Lepa je ovo priča.

Ne da je lepo, prelepo je.

 

Imaš li neki uvid da li radi verzije i za 12" ručice?

 

Jedan poslovni predlog, možda bi bilo interesantno ponuditi model Dostojevski u KIT varijanti (motor, bering, nosač ručke, eventualno i tanjir) a bez drvenarije. Deluje kao do kraja razrađen projekat nečega što odavno imam nameru da napravim:

 

http://www.altmann.haan.de/turntable/

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Podeli na ovim sajtovima

Sve potrebne informacije daće vam Igor. Na adresi  soulines.com su dati i telefoni i e-mail za kontakt.

Što se tiče mogućih kitova, razmišljali smo o eventualnoj ponudi seta  tanjir/ležaj, međutim obim izrade delova za pet modela je prilično velik i kitovi su otišli u zaborav.

Možda u nekoj kasnijoj fazi ili ako Igor proceni da smo u mogućnosti. Mislim da je najbolje kontaktirati Igora i dobiti informaciju iz prve ruke.  

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Podeli na ovim sajtovima

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